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Connect-Auto delivers a new way to buy cars for SEAT

SEAT - the Barcelona-based car brand - has joined forces with Connect-Auto, a global leader in connected retail for automotive manufacturers and dealers, to create a new car buying experience

SEAT Store Lakeside

Buyers can go online to find their perfect car or use touch screen kiosks at SEAT’s first UK retail store at Intu Lakeside shopping centre to the East of London, England, thanks to the innovative ecommerce solutions provided by Connect-Auto.

Buyers can search and reserve available stock, value their current car, apply for finance and book a test drive – all at a time, place and pace that suits them. Their journey can start or continue in-store supported by SEAT product experts with them completing the purchase at their leisure, wherever they happen to be.

Matthew Benns, Head of Customer Quality and Network Development, SEAT UK, said: “This is a world first for us. Customers are increasingly keen to purchase online and in the most relaxed way possible. Research shows that this informal and technology led style of selling is particularly appealing to certain types of buyers and we look forward to seeing the results in the months ahead”.

He added: “Connect-Auto’s online experience and knowledge of customer digital journeys has been invaluable in delivering this store at speed”.

Simon McClure, Head of Client Services at Connect-Auto, commented: “This project was a great opportunity to showcase our retail expertise and we have created an engaging solution for SEAT’s customers that is available in-store and online”

He added: “Buyers use multiple devices at different times to complete their research and purchase. This made it essential to have a seamless journey across all devices.”

The website and in-store touch screen optimised experience delivered for SEAT are part of a suite of connected retail and connected car based mobile apps and web applications available from ConnectAuto. These include retailer websites and stock locators, test drive acquisition and management tools, service booking platforms plus a new connected car app-based CRM platform.

David Cox, Group COO at Connect-Auto, said: ”Automotive retail is going through a period of unprecedented change. Customers are increasingly telling us that they would welcome the one click experience they are so used to in other sectors.”

“Rapidly evolving mobile, connected car and Internet of Things (IoT) technologies provide us with a unique opportunity to change the game. Our solutions connect everything together; online, in-store and in-car, helping to drive customer satisfaction, loyalty and sales for car brands and their dealers.”

Notes to editors:

SEAT is the only company that designs, develops, manufactures and markets cars in Spain. A member of the Volkswagen Group, the multi-national has its headquarters in Martorell (Barcelona), exporting more than 80% of its vehicles, and is present in over 75 countries. In 2015, SEAT’s turnover amounted to over 8.3 billion euros, the highest in its history, and the company achieved worldwide sales of more than 400,000 units for the first time since 2007.

SEAT Group employs more than 14,000 professionals at its three production centres – Barcelona, El Prat de Llobregat and Martorell, where it manufactures the highly successful Ibiza and Leon. Additionally, the company produces the Ateca and the Toledo in the Czech Republic, the Alhambra in Portugal and the Mii in Slovakia. It also has a Technical Centre, which operates as a knowledge hub that brings together 1,000 engineers who are focused on developing innovation for Spain’s largest industrial investor in R&D. SEAT already features the latest connectivity technology in its vehicle range and is currently engaged in the company’s global digitisation process to promote the mobility of the future.

Connect-Auto is a leader in the automotive digital retail sector, delivering services in over 100 countries and 30 languages. Connect-Auto, a sister company of Motortrak, is part of MTK Holdings Ltd, a group of automotive retail specialist companies with headquarters in Surrey, England. With over 20 years of digital retail experience, the group is revolutionising car buying by delivering seamless, omni-channel connections between car manufacturers, dealers and their customers.

For more information about SEAT in the UK please visit www.seat.co.uk.

SEAT UK Press Office
Mike Gale
Product Affairs Manager
T / +44 (0)1908 548069
M / + 44 (0)7788 339722

Connect-Auto Press Office
HaslamDodd Communications
Sheree Dodd
T/ +44 (0) 203 409 4235
M/ +44 (0)7515 359793

Jonathan Haslam
M/ +44 (0)7779 708542

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